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Privacy Policy

HOFISH respects your privacy and is committed to protecting your personal data.


1. Introduction


This privacy policy tells you how HOFISH uses your personal data when you visit our website, interact with us, and buy our goods.

It also tells you about your privacy rights and how the law protects you.

This privacy policy was last updated on August 25, 2019.

If you have any questions or would like to exercise your privacy rights, please follow the instructions in this privacy policy.


2. Personal data we collect about you


Personal data, or personal information, means any information about an individual that can identify that individual. It does not include data where the identity has been removed (anonymous data).


We collect a variety of information about our customers and readers/visitors. This personal data falls into these categories:


Contact Data includes first name, last name, billing address, delivery address, email address, and telephone numbers.

Financial Data includes credit card details.

Transaction Data includes details about payments to and from you and other details of products you have purchased from us.

Profile Data includes your username or similar identifier and an encrypted version of your login/password, preferences, feedback, and survey responses. If you interact with us through social media, this may include your social media username.

Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, operating system and platform, and other technology on the devices you use to access HOFISH.

Usage Data includes information about how you use our website.

Tracking Data includes information we or others collect about you from cookies and similar tracking technologies.

Marketing and Communications Data includes your preferences in receiving direct marketing from us and your communication preferences.

We may also collect, use, and share Aggregated Data, such as statistical or demographic data. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. This helps us provide better content and service.


If we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data that will be used in accordance with this privacy policy.


3. How is your personal data collected?

We use different methods to collect data from and about you including:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

This includes personal data you provide when you:

sign up to receive HOFISH emails;

request information be sent to you;

create an account on our website;

order our products;

ask for marketing to be sent to you;

engage with us on social media;

enter a giveaway or promotion;

contact customer service; or

leave comments or reviews on our products.

Automated technologies or interactions. As you interact with us, including via the HOFISH website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We may also collect Tracking Data when you use our website, or when you click on one of our ads (including those shown on third party websites).


Third parties or publicly available sources. We may receive personal data about you from various types of third parties, including:

Technical Data and/or Tracking Data from analytics providers, advertising networks, and search information providers;

Contact, Financial, and Transaction Data from providers of payment and fraud prevention services;

Contact Data from data partners; and

Data from any third parties who are permitted by law or have your permission to share your personal data with us, such as via social media or review sites. We will only use your personal data when the law allows us to.


4. How we use your personal data


Most commonly, We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping.

We may use the information to improve our products and services.

We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.

From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

If you ever have any questions about this, please contact us at [email protected]


5. Advertising, marketing, and communications preferences


We may use your Contact, Technical, Tracking, Usage and Profile Data to determine what we think you may want or need, or what may be of interest to you. This is how we decide which products may be relevant to you and tell you about them. This is what we call direct marketing.

We may carry out direct marketing by email, social media, or mail.

On our website, we always try hard to make it clear what we are doing and what communications you will be sent, and you have a right at any time to opt out or change your preferences.

We advertise in many different ways, and not all use personal data.

We also work with partners to try and promote the reach of our ads. We use Tracking Data to deliver relevant online advertising, including via websites and social media.


6. Cookies

Tracking Data, and in particular, cookies, help us to deliver website and social advertising that we believe is most relevant to you and to potential new customers. Cookies are why when you’ve been on the website, you might see an item you were looking at again. Cookies help us work better and make the process of being a HOFISH customer and/or visitor/reader smoother.

Cookies can also tell us if you have seen a specific ad, and how long it has been since you have seen it. This is helpful because it means we can control the effectiveness of our ads and the number of times people might be shown our ads. Cookies also help us understand if you’ve opened a marketing email because we don’t want to send you things you don’t read.

Almost all the cookies that relate to advertising are part of third-party online advertising networks. We do not control cookies set by advertising networks.

Other cookies collect information about how visitors use HOFISH, for instance, which pages visitors go to most often. These cookies don't collect information that identifies a visitor. Information these cookies collect is used to improve how HOFISH.

There are also cookies that allow HOFISH to remember choices you make (such as your username or the region you are in) and provide enhanced, more personal features.

There are cookies that collect information about your browsing habits in order to make advertising delivered to you more relevant to you and your interests. They remember that you have visited a website, and this information is shared with other organizations.

When you use HOFISH, your device or browser may be sent cookies from third parties, for example when using embedded content and social network links. It's important for you to know that we have no access to or control over cookies used by these companies or third-party websites. We suggest you check the third-party websites for more information about their cookies and how to manage them.

You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of HOFISH’s website may become inaccessible or function improperly.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.

7. Disclosures of your personal data


You may choose to restrict the collection or use of your personal information in the following ways:

whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes

if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at [email protected]

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.


You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to .

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

We may share your personal data with the parties set out below for the purposes set out in this privacy policy. We may also share your personal data if the law otherwise allows it.

We may share personal data with the following categories of third parties:


Suppliers and service providers (such as technology service providers, payment processing and fraud prevention providers, and manufacturers);

auditors and professional advisers like bankers, lawyers, accountants and insurers; and

government, regulators, and law enforcement.

We share personal data with the following specific third parties:















We also share data with third parties connected to advertising, retargeting, and analytics.


We may also share data with third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.


8. Payment information

HOFISH uses third party payment processors Amazon, Facebook, Google, Apple Pay, and Magento to process payments made for products via the Website. All online payments will be conducted in accordance with data security standards, and your billing information, which is only used by these payment processors for the purpose of performing fraud protection, is encrypted before being communicated to them.


9. Data security


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who need to know it for business purposes. They will only process your personal data on our instructions, and they are subject to confidentiality agreements.

We have put in place procedures to deal with any suspected data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


10. Third-party links


HOFISH may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies. When you leave our website, we encourage you to read the privacy policy of every website you visit.


11. Data retention


We will only keep your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

In some circumstances, you can ask us to delete your data.


12. Your legal rights


If the General Data Protection Regulation applies to you because you are in the European Union, you have rights under data protection laws in relation to your personal data:


The right to be informed – that’s an obligation to inform you how we use your personal data, as we have done in this privacy policy;

The right of access – that’s a right to make what’s known as a “data subject access request” for a copy of the personal data we hold about you;

The right to rectification – that’s a right to make us correct personal data about you that may be incomplete or inaccurate;

The right to erasure – that’s also known as the “right to be forgotten,” where, in certain circumstances, you can ask us to delete the personal data we have about you (unless there’s an overriding legal reason we need to keep it);

The right to restrict processing – that’s a right for you in certain circumstances to ask us to suspend processing personal data;

The right to data portability – that’s a right for you to ask us for a copy of your personal data in a common format (for example, a .csv file);

The right to object – that’s a right for you to object to us processing your personal data (for example, if you object to us processing your data for direct marketing); and

Rights in relation to automated decision-making and profiling – that’s a right you have for us to be transparent about any profiling we do, or any automated decision-making.

These rights are subject to certain rules about when you can exercise them. If you wish to exercise any of the rights set out above, please contact us.


You will not have to pay a fee to access your personal data (or to exercise any of the other rights). We may, however, charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances.


We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who does not have a right to receive it. We may also contact you to ask you for further information.


13. Changes to this privacy policy


The General Data Protection Regulation is new, and guidance is still being issued about how businesses should follow it. You may see updates to our privacy policy over the coming months.

If you have any questions about this privacy policy or would like to exercise any of your rights, please email us at [email protected]