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OUR HISTORY

Our story began 10 years ago when we were a company specializing in the production and sale of women's underwear, a couple set up this small family business, We've been looking for a way to improve the comfort level of our maternity underwear. We also aim to find a way to provide  the most fashion and multifunctional of maternity bras in the US and hold stocks of our two warehouses in America. since 2013, we have found a seamless underwear to enhance the comfort and fit of womens bras. after gaining good reputation in the market, we have entered the industry of professional lactation underwear. From our passion, our dedication and yes, the HOFISH came our first runaway success: The essential daily fashion Nursing Bra. This early success led to our vision to make nursing bras infinitely more comfortable and stylish while supporting new nursing moms through all of the highs and lows of breastfeeding.

Sure, some things have changed since our early days; mostly the addition of many wonderful styles. At the same time, it's equally true that some things remain exactly as it did from day one: our commitment to make nursing bras infinitely more comfortable and stylish, and to support new nursing moms along their breastfeeding journey.

OUR SPECIAL FEATURES

DESIGNED BY PROFESSIONAL TEAM

We are passionate about design. Each HOFISH nursing bra takes into account endless details for the perfect fit, from the first time you put it on and every time thereafter. By the time you slip into one of our nursing bras, tanks and camis, it’s gone through its paces as part of our unique Test Wear Program. We invite hundreds of moms, who range in body type and breast size, to help us perfect our designs based on real-life around-the-clock use.

Our designers also travel the globe for the newest design trends, fabrics and innovations. This, together with your insightful comments, is the foundation for our product development. That’s what makes us so confident you’ll love the style details, ease of use and unparalleled comfort.

TEST BY MOMS

From the beginning, we’ve worked hard to earn your trust and show just how truly different we are among nursing intimate apparel companies. Part of that difference is evidenced by our partnership with countless breastfeeding experts and health professionals, who have helped us develop the resources we hope you will access.

Thank you for your feedback. Knowing moms continue to consider HOFISH the ‘must-have’ nursing bra brand is very rewarding. It keeps us focused on offering the best maternity and nursing bras.

GOOD FOR YOU, GOOD FOR BABY

All HOFISH nursing bras, tanks and camis, meet strict quality and safety standards so we can guarantee they are long-lasting, dependable and baby-safe. They adhere to Oeko-Tex® Standard 100, which ensures they are safe and free from harmful substances.

Our commitment also extends to our manufacturing principles. We believe it’s important that HOFISH adhere to international workplace standards, such as WRAP (Worldwide Responsible Accredited Production). Facilities that manufacture our designs follow these standards for safe and ethical human resources, health and safety and environmental practices.

COMFORT NEVER LOOKED SO GOOD

It all comes back to the original vision of our founders. We aspire to make nursing bras that are exceptionally comfortable while giving you confidence in how you look and feel. We also want to empower you with the information and support you need to embrace breastfeeding.

Know that we’re inspired and proud to be a part of your breastfeeding journey. We appreciate your feedback and love to hear your stories and see your pictures.

We wish you much success and hope you’ll continue to visit often. Until then, enjoy your HOFISH nursing bras and enjoy just how good you look and feel from the inside out ⎯ after all, comfort never looked so good.

TESTIMONIALSWhat our client says about us